Willem Popp
Readable technology writing
Understanding LinkedIn Company Pages
Initial consultation session to explain how LinkedIn Company Pages work and how TWS can help you maximise your “reach” and “engagement”.
This is a run-through of the “Dos” and “Don’ts” of posting based on the LinkedIn algorithm.
- When to post and how often.
- How to write a Post (structure, layout, the “hook”).
- What not to do, and why.
- Post Formats & Content
Session runs for 60-90 minutes via video for up to three client staff.
Establishing a LinkedIn Content Strategy
A tailored content strategy to maintain a LinkedIn Company Page. 2 days spread over one week.
Planning
- Strategy and Planning to get you up and running.
- Staff training for agreed resources on mechanics and of Posting.
Design
- Operating rhythm for posting.
- Posting Calendar = List of Posts for coming weeks.
- “How to Post” guidelines & run sheet.
- Instructions and training
- Matrix on re-using content in different formats.
Delivery
- 3 x Introductory Posts.
- Outline of journalist approach to writing “newsworthy” Posts.
- Template for Company Page Posts (including Canva template for Carousels).
LinkedIn Managed Service
TWS can manage the development and delivery of regular Posts on a Company Page.
- Minimum of 2 to 4 Posts per week based on your company collateral.
- Guidance for your team as they post, including “engagement” to boost Posts.
- Weekly planning meeting with operational staff to map out a schedule of Posts.
- Ongoing support as required (email, phone, SMS, Teams, Slack).
- Monthly service review with senior stakeholders to assess success of service.
- Ongoing advisory on amendments to the LinkedIn algorithm as well as other changes across the platform.
Recommended for a minimum of three months to bed down approach and ongoing commitment to managing company page.