Willem Popp
Readable technology writing
LinkedIn is the pre-eminent engagement platform for professionals around the world. Hosting a company Page is essential for organisations to spruik their wares in this digital age.
With my unique blend of journalism and technology, I have the skills to convert your digital copy for the social media stage.
Posting Strategy
Content Strategy
- Variety is the key to publishing on social media, including LinkedIn.
- Your Posts should include a mix of text, images, video, and documents.
Publishing Rhythm
- Timing and consistency are critical to engaging on social media and LinkedIn is no exception.
- You need to Post frequently and at the right times to maximise your customer impact.
Content Creation
Lost for ideas? Struggling to find the right words?
I can create content for your internet and social media channels that tell your story in plain English.
Website Content
- Does your website content read well?
- Does it tell your story and match your delivery goals?
- I can edit your content to ensure it is consistent across all mediums.
Social Media Posts
- Social media content is ephemeral: here today, gone tomorrow.
- You need to grab your audience’s attention quickly to “stop the scroll”.
- I bring a journalist’s news sense to all my social media writing and ensure I capture the reader’s attention from the get-go.
Operating Model
- Design a manageable operating system for your staff to post on a regular basis.
- Develop a Posting Calendar to ensure content is prepared, approved, and posted in a timely fashion.
Service Management
LinkedIn is a social media animal: it needs to be fed on a regular basis.
I can work with your team to manage your LinkedIn company Page to ensure you get regular engagement with your clients.
Content Management
- Prepare social media-ready content based on your corporate marketing material.
- Refresh
- Cycling