linkedin services
Understanding LinkedIn Company Pages
Initial consultation session to explain how LinkedIn Company Pages work and how TWS can help you maximise your “reach” and “engagement”.
This is a run-through of the “Dos” and “Don’ts” of posting based on the LinkedIn algorithm.
- When to post and how often.
- How to write a Post (structure, layout, the “hook”).
- What not to do, and why.
- Post Formats & Content
Session runs for 60-90 minutes via video for up to three client staff.
Establishing a LinkedIn Content Strategy
A tailored content strategy to maintain a LinkedIn Company Page. 2 days spread over one week.
Planning
- Strategy and Planning to get you up and running.
- Staff training for agreed resources on mechanics and of Posting.
Design
- Operating rhythm for posting.
- Posting Calendar = List of Posts for coming weeks.
- “How to Post” guidelines & run sheet.
- Instructions and training
- Matrix on re-using content in different formats.
Delivery
- 3 x Introductory Posts.
- Outline of journalist approach to writing “newsworthy” Posts.
- Template for Company Page Posts (including Canva template for Carousels)
LinkedIn
Managed Service
TWS can manage the development and delivery of regular Posts on a Company Page.
- Minimum of 2 to 4 Posts per week based on your company collateral.
- Guidance for your team as they post, including “engagement” to boost Posts.
- Weekly planning meeting with operational staff to map out a schedule of Posts.
- Ongoing support as required (email, phone, SMS, Teams, Slack).
- Monthly service review with senior stakeholders to assess success of service.
- Ongoing advisory on amendments to the LinkedIn algorithm as well as other changes across the platform.
Recommended for a minimum of three months to bed down approach and ongoing commitment to managing company page.