Create technology content worth publishing
01
design
Crystalise your Ideas & Expertise
Before you start writing you need to know what you want to write about.
Step 1: Ideate your thoughts and build a strawman
- We all have “light bulb” moments but what do they mean? Have we captured them? Have we explored them?
- Many senior executives are too busy to spend time to crystalise their thinking by writing the down so they can delve into them properly.
Step 2: Clarify and validate your thinking
- Once you have explored your ideas, the next step is to clarify them.
- Think them through end-to-end to see if they make sense.
- Chunk up your ideas and prepare story outlines.
- This is your mind map of ideas.
02
build
Tell your story!
Now it’s time to put pen to paper. This is the how of writing.
Step 3: Express your ideas in writing
- I help you over the first hurdle: a blank page. Just start. Literally, just start typing. Any gobbledegook for starters. The real words will come soon.
- Just get it down on paper.
Step 4: Edit your copy into a cohesive narrative
- Clean up the English and build a story
- This stage is also the entry point for your own prepared copy
- This is the FINAL version of their “raw” copy
03
deploy
Time to publish
Now, to work out when and where to publish.
Step 5: Select the appropriate format
- The final stage is to present your ideas in the appropriate format (Social Media, websites, internal company publications, client presentations.)
- Your copy can be replicated in a number of channels, each with different requirements.
- This is the PUBLICATION ready version.
Step 6: Plan a publishing calendar
- Think about when and how you want to publish your work.
- Release copy to an organised timetable to maximise its impact
- A content calendar can help you streamline the process.
