Packaged Services

Understanding LinkedIn Company Pages

Initial consultation session to explain how LinkedIn Company Pages work and how TWS can help you maximise your “reach” and “engagement”.

This is a run-through of the “Dos” and “Don’ts” of posting based on the LinkedIn algorithm.

• When to post and how often.
• How to write a Post (structure, layout, the “hook”).
• What not to do, and why.
• Post Formats & Content

Session runs for 60-90 minutes via video for up to three client staff.

Establishing a LinkedIn Content Strategy

A tailored content strategy to maintain a LinkedIn Company Page. 2 days spread over one week.

Planning

• Strategy and Planning to get you up and running.
• Staff training for agreed resources on mechanics and of Posting.

Design

• Operating rhythm for posting.
• Posting Calendar = List of Posts for coming weeks.
• “How to Post” guidelines & run sheet.
• Instructions and training
• Matrix on re-using content in different formats.

Delivery

• 3 x Introductory Posts.
• Outline of journalist approach to writing “newsworthy” Posts.
• Template for Company Page Posts (including Canva template for Carousels).

LinkedIn Managed Service

TWS can manage the development and delivery of regular Posts on a Company Page.

• Minimum of 2 to 4 Posts per week based on your company collateral.
• Guidance for your team as they post, including “engagement” to boost Posts.
• Weekly planning meeting with operational staff to map out a schedule of Posts.
• Ongoing support as required (email, phone, SMS, Teams, Slack).
• Monthly service review with senior stakeholders to assess success of service.
• Ongoing advisory on amendments to the LinkedIn algorithm as well as other changes across the platform.

Recommended for a minimum of three months to bed down approach and ongoing commitment to managing company page.